B.R.A.T.s

What is a B.R.A.T.?

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Well, in US military family terms, it is the children of veterans who are UPROOTED every time the military parent is transferred.

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​For our definition, B.R.A.T. means the following:

• B. Brave

• R. Resilient

• A. Assertive

• T. Triumphant

I created these terms because of the nature of US military children.  We are Brave, every time we step into a new classroom; Resilient to be able to do it time and again without going off our rockers; ​Assertive in the fact that you have to assert yourself into your new surroundings or get pushed back into the deep corners of the environment; and, Triumphant in the successful futures we achieve.

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There are so many successful B.R.A.T.s out there running top companies...entrepreneurs who have started and sold successful businesses only to create more, and more.

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Here are a couple, to name a few:

• Jeff Bezos - Founder of Amazon

• Phil Knight - Co-founder of Nike

• Robert Kiyosaki - Author

• Fred Smith - Founder of FedEx

• Marc Andreessen - VC

• Travis Kalanick - Co-founder of Uber

• Howard Shultz - Former CEO of Starbucks

• Kathleen Erickson - Entrepreneur, Podcast Host, and Founder of UPROOTED by Uncle Sam

• Tricia Harvey - Mural Design Artist and owner of Tricia Harvey Designs

• Ann Anderson - Owner Anderson Insurance Agency (Frisco, TX)

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Key Takeaways from Military Children-Turned-Entrepreneurs

✅ Resilience – Growing up in a military family teaches adaptability, which is crucial in business.
✅ Discipline & Work Ethic – The structured lifestyle of military families instills strong work habits.
✅ Risk-Taking & Innovation – Many successful entrepreneurs developed their bold thinking due to constant change in their upbringing.
 

​Military children grow up in unpredictable, high-stakes environments, making them well-suited for entrepreneurship. Their ability to adapt, lead, take risks, and problem-solve gives them an advantage in building and running successful businesses.