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B.R.A.T.s

What is a B.R.A.T.?

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Well, in US military family terms, it is the children of veterans who are UPROOTED every time the military parent is transferred.

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​For our definition, B.R.A.T. means the following:

  • B. Brave

  • R. Resilient

  • A. Assertive

  • T. Triumphant

I created these terms because of the nature of US military children.  We are Brave, every time we step into a new classroom; Resilient to be able to do it time and again without going off our rockers; ​Assertive in the fact that you have to assert yourself into your new surroundings or get pushed back into the deep corners of the environment; and, Triumphant in the successful futures we achieve.

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There are so many successful B.R.A.T.s out there running top companies...entrepreneurs who have started and sold successful businesses only to create more, and more.

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Here are a couple, to name a few:

  • Jeff Bezos - Founder of Amazon

  • Phil Knight - Co-founder of Nike

  • Robert Kiyosaki - Author

  • Fred Smith - Founder of FedEx

  • Marc Andreessen - VC

  • Travis Kalanick - Co-founder of Uber

  • Howard Shultz - Former CEO of Starbucks

  • Kathleen Erickson - Entrepreneur, Podcast Host, and Founder of UPROOTED by Uncle Sam

  • Tricia Harvey - Mural Design Artist and owner of Tricia Harvey Designs

  • Ann Anderson - Owner Anderson Insurance Agency (Frisco, TX)

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Key Takeaways from Military Children-Turned-Entrepreneurs


✅ Resilience – Growing up in a military family teaches adaptability, which is crucial in business.
✅ Discipline & Work Ethic – The structured lifestyle of military families instills strong work habits.
✅ Risk-Taking & Innovation – Many successful entrepreneurs developed their bold thinking due to constant change in their upbringing.

 

​Military children grow up in unpredictable, high-stakes environments, making them well-suited for entrepreneurship. Their ability to adapt, lead, take risks, and problem-solve gives them an advantage in building and running successful businesses.

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What's Your Story?

As a Navy B.R.A.T., I was UPROOTED five times before my 12th birthday.  The stories I can tell about moving across the U.S.A. would fit into a very large book...maybe even two. I decided to start a community group so that y'all could tell your stories, and share horrors, sorrows, and successes.

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Consider joining our Community Group and share your stories with us.

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Remember, you are NEVER alone!

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